Seven Strategies For Effective E-Commerce in Latin America

The truth that the Latin American e-commerce marketplace is among the quickest growing in the field is barely news to anybody. Gross product that is domestic the LatAm area will meet or exceed $15 trillion in 2019. Development in e-commerce is anticipated to be 19 % on the next 5 years. This will be more than the international average of 11 %.

In addition, real shops are seldom present in numerous areas outside of the major towns, which is the reason why lots of people utilize online acquisitions. This provides enormous possibilities for stores in search of profitable business that is cross-border. They could expect a turnover that is profitable, nevertheless they should truly proceed with the after six recommendations if they’re seriously interested in going into the market.

Most likely, anybody who would like to flourish in Brazil, Argentina, Chile and Co. Needs to do their homework ahead of time as Computop re re payment specialists, Torsten Bongartz, and Mauricio Salvador, President for the Brazilian E-Commerce Association ABComm, unveiled to your Ecommerce Foundation into the webinar “Zooming in on LatAm e-commerce”.

Concerning the writer

Torsten Bongartz Key Account Manager at Computop

Comprehensive movie

Re Re Payment Insights

1. E-commerce in LatAm is heterogeneous

A ” one size fits all ” strategy will maybe maybe maybe not operate in Latin America. This can be specially real pertaining to re payment techniques. Just using PayPal and bank cards to catch clients just isn’t an option that is viable. In a lot of nations, you will find neighborhood re payment practices which are completely unknown in European countries and that specifically address the complete requirements associated with the consumer that is local. The number of citizens without a bank account is significantly higher than in Europe in many South American countries, for example.

As a result, you will find solutions that permit cash payments to be manufactured at unique collection points also for online purchases. Lees verder